YAT LIDigital Marketer

December 7
CRM Specialist

About Me

/Who Am I

When I was freelancing, I picked up a book that forever changed my way of handling people, influencing decisions and managing differences:  How to Win Friends and Influence People by Dale Carnegie. Ever since, I became a bookworm when it comes to self-productivity. I’ve found my favourites to be To Sell is Human by Daniel Pink, The 4-Hour Workweek by Tim Ferriss and All Marketers are Liars by Seth Godin.

I love coming up with new ideas to help a cause, the people around me or to make a process more efficient. I relish the opportunity to see technology in the eyes of the customers. Outside of being a lover of technology, I’m often seen at the golf course or the local craft brewery. I also love my wine & cheese so if you’re into that, let’s chat over a charcuterie board.


/My entire career


Analytical Writing Assessment, GMAT

Graduate Management Admissions Test

Scored 6/6 in the Analytical Writing Assessment - Placed top 11% of all test takers.

Communication Major, Bachelor of Arts

Simon Fraser University

As an undergraduate, I worked abroad, travelled to Hong Kong, and received a Co-operative Education Certificate for completing 4 work terms.

2015 - PRESENT

CRM Specialist

Coast Hotels

As the subject matter expert, I lead the company’s Customer Relationship Efforts efforts. I oversee all the targeted hotel and brand email newsletters, liaison for our CRM vendor and the brand and I'm also a regular speaker at our annual Coast Hotel Leadership Conference.

Communications Coordinator

BC Council for International Education

Spearheaded the inception of a new BC Study Abroad website and produced content. Assist with writing and development of monthly email newsletters to over 2,000 stakeholders.

2013 - 2015
2011 - 2013

Managing Director

myMEDIA Video Production

After graduating from SFU, I started freelancing. I worked closely with restaurant brands, non-profit organizations and celebrities to produce cutting edge promotional videos.

Multimedia Resource Assistant

Simon Fraser University Career Services

Content curator, developed editorial calendar and increased @SFUCareerServices Twitter klout score from 20 to 43 within four months.

2010 - 2011

Public Relations Intern

The Peninsula Hotel Hong Kong

Social Media Intern

BC Children's Hospital Foundation


Resident Advisor

Vancouver 2010 Winter Olympic Games


Yat made an immediate impact at SFU Career Services with his positive attitude, multimedia skills, and enthusiasm for our centre’s philosophy

- David Lindskoog -


/Work done so far

I love to get my hands in a little bit of everything. It’s natural for ENFJ’s to be everywhere and to make their presence felt. Here is a quick snapshot of what I’m doing and the memories I’ve made that got me here today.